Last Minute Small Business Saturday Ideas

Each year since 2010, American Express has been supporting local businesses, and participation has grown each year. In 2014 it was estimated that over 88 million consumers spent money on this day estimated at 14.3 billion.

Participating in Small Business Saturday is a great way to bring in new and existing customers to your business. Here are a couple last minute suggestions we recommend you take.

1. Create a Personalized Small Business Offer
   Shoppers are looking for great deals this Saturday, so why not create an exclusive offer? Personalized Limited-time offers create urgency and speed up the buying process. Use your email list to reach your audience.
2. Create a Meaningful Twitter Hashtag
   Hashtags are a great way to build awareness and get your content seen by far more than you’re your followers. One of the last minute Small Business Saturday ideas is to create a relevant hashtag and include it in your social media posts This will encourage followers to use them and it will increase the chances of getting found by shoppers interested in supporting #localbusinesses on #SmallBusinessSaturday2015.

Small Business Saturday is a great opportunity for local businesses to promote and get new customers. If you didn’t plan a proper strategy, now it’s the time to start.

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