Doing business on the internet offers a lot of different advantages and perks, but in order to be successful, businesses have to be able to master the tools needed to get the attention of people who are looking for the products and services that they have to offer. One of the most important things that people have to remember when dealing with internet business; is that it isn’t enough to just put a fancy website to together and hope for the money to start rolling in. There are a few things about doing business on the internet that are different from conducting business in the real world.
The Importance of SEO
SEO, or search engine optimization is one of the most important things that any internet business has to learn if it is serious about making it online. SEO is extremely important to the life of all internet business because if used properly, it has the potential to draw in a huge amount of traffic to companies’ website; with the help of the major search engines. One of the great things about this type of traffic is that is usually targeted-meaning that this type of marketing is aimed at people who are already looking for what a particular company has to offer.
Companies that use SEO are able to draw in a large amount of targeted traffic through the use of keywords. Most people find what they are looking for by searching for it on the internet and this is usually done with the help of the major search engines like Google, Yahoo, and Bing.
These search engines revolve around the keywords that people type whenever they are looking for specific information, products or services. By creating content such as articles and videos, businesses are able to gain high ranking positions within the search engines.
The higher the ranking that a particular company is able to gain, the better its chances of getting noticed will be. Since more than 85% or more of the people who do web searches don’t go past the first page, its best that companies get their content on the first page of the search results. Doing so will put them in the best possible position to make money.
Smartphones and Portable Devices
As technology continues to improve, the ways in which people use and interact with the internet also improve. Smartphones and other portable devices have made it possible for people to perform and web searches, and interact with the internet in a number of other different ways. This is another area that online businesses have to focus on in order to stay in the game.
At least 77 percent of the people, who use these devices to access the internet, find the businesses that they are looking for while they are out and about. At least 44 percent of these people go one to make purchases. This makes it necessary for businesses to dedicate at some of their marketing efforts to smartphones and other digital devices.
With the right amount of work and careful consideration for keywords, online businesses will be able to compete, and in most cases win. Contact us to consult with a Denver SEO expert today, and start working your way to the top!