Content marketing is essential to improve your online search presence. A lot has changed over the last 10 – 15 years, and people rely more on the search engines to answers to their problems, particularly with the introduction of voice-activated search. With this in mind, having a strategy to frequently write articles about problems and […]

When most business owners and webmasters think of Internet-based marketing, they think of either social media marketing or search engine optimization (SEO). What most don’t consider, however, is how these two tools work together to bring the most exposure for a website. A comprehensive marketing plan should leverage both SEO and social media, combining the […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]